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As President of Sportscan Summit Clothing & Embroidery Inc., Mark Bond has a simple philosophy when it comes to corporate clothing and promotional products:
“Never give the client something you wouldn’t want yourself.” Too often, he says, jackets, golf shirts, hats, pens or cups sporting company logos end up in desk drawers or hidden in closets because they’re outdated or inappropriate for the end-user.
So, given that potential, Bond set out 20 years ago to design a corporate strategy that hits the mark in company promotions. Today, Sportscan Summit is an industry leader, providing a customized solution for each and every client. “It comes down to what is appropriate for the client and their customers. When a promotional program fails to achieve desired results, it’s almost always because someone lost sight of what’s valuable to the end-user.”
“We see it all the time. Someone brings in a yellow golf shirt bearing a multi-coloured crest the size of a hockey puck to be reproduced. We can do it but we’re going to ask questions so the product we produce – its colour, its size and placement of the logo – make the right statement for the client.” When the elements are right, company clients ask for another shirt, mug or “one of those cool hats,” Bond says. |
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